1. UX / UI Design
  2. LINKWELL

Body Appriciation

Here is a slow changing mind setting campaign to help women regain confidence. This pictorial is a collection of pictures that intents to raise awareness about how the marketing industry, especially in fashion, affects the mental health of women.

Personas (Target Users)

Woman

Video Intro

Here's the video introduction of a concept which has three stages. 1. Attemps to make women reflect on the current trends; 2. Aims to encourage women to regain their confidence; 3. The naked back challenge.

Problem Statement

The marketing industry has stereotyped the way women should look like through advertising campaigns, creating wrong role models in our society.

This keeps people locked in a dissatisfying mental thought loop of “I’m not good enough.” Furthermore, they lose confidence and give up their own values and adapt to new ones imposed by the market, forgetting who they are and who they really want to be.

After watching these images of the “standards of beauty,” young women might create a mental construction that makes them feel worried and anxious. They might think that in order to be prettier, more attractive and more successful they have to change their appearance because so many images shown above have been impacting people’s view.

In-field Research

These four pictures try to inspire the reflection on the influence of fashion advertising in women.

In the first two pictures we can find a young woman walking at the mall and reflecting about her body shape after seeing so many skinny fashion model images. Now, she is locked in a dissatisfying mental thought loop of “I’m not good enough.”

The other two pictures are about young women with eating disorders that were affected by the influence of the mass media. Indeed, the sociology Professor Sharlene Hesse-Biber at University of Michigan who has devoted her academic life to gender studies claims eating disorders in women are linked to the influence of mass media.

Reading Research

This picture tries to illastrute the result of the data.

“5% to 10% of anorexics die within ten years after contracting the disorder. Eighteen to 20% of anorexics will be dead after twenty years, and only 30% to 40% ever fully recover, while 20% bounce in and out of hospitals”

“Bulimia is believed to be four to five times more common than anorexia, but is more difficult to detect since many bulimics are not underweight, and may even be over-weight. Bulimics are usually secretive about their gorge-and-purge episodes, and because their external appearance does not alert others to the presence of the disorder, their condition goes undiagnosed unless the individuals seek help for themselves”

Stage#1

Our professor inspiered us to become the A3 challenge in the first stage of our concept. A Humorous way to turn around the famous A4 challenge which encouged young women to be skinnier. Pictures of us and our classmates were taken during class.

Stage#2

The Encouraging scale. Placing stands with scales in public spaces is the second stage of our concept. Those scales tells women before displaying the weight measurement that they are perfect. Encouraging messages pop up every time someone step on the scale.

These pictures shows people gather around supporting the campaign.
The idea is to help women to gain confidence, and make them feel the value for what they are, not for what they weight.

Stage#3

Showing your body: The naked back challenge #loveurbody.Finally, the third stage of the campaign is to incite women to take pictures of their naked backs feeling proud of who they are, and post it on social media. (#loveurbody)