Social Network Dilemma: We have a lot of fun with online social networks and social media.But, there seems to be some problems.Social networks are tedious to maintain, and we have social networking overload: serious disconnect between physical and online social networks. How many of your Facebook friends are really your friends? (V. Miller, Associated Content, July 27, 2009)

In real life, social networking is done mostly offline, and are centered around ACTIVITIES. We invited participants to map out the typical scenarios of when and how they used the smartphone through the day to connect with friends. Based on their feedback, we synthesized the results and utilized the following scenarios to illustrate the findings.

How we find and record activities today?

Problems

* Activities in existing services and applications are pre-defined, static and entered in the system

* Many activities are ad-hoc and user-generated

* Actual people that attended the activity are not recorded

* Still does not exist a simple, rich interactive experience for finding, sharing and remembering activities

LeXiang Connecting people through activities

LeXiang Connecting people through ESN

* People form ephemeral social networks (ESNs) during activities

* LeXiang mirrors your offline memorable moments in online world

* LeXiang enhances your online and offline social interactions to help form your social network

People form ephemeral social networks (ESNs) during activities

* Record & share the joy and memories of your activities

* Explore activities nearby, also create and join activities activity

* Record and share activities with others

* Locate people and connect with them

* Remind you when you see a person next time

LeXiang Summary

* PMobile-native context-aware service

* Contact, Content and Context are all centered around activity

* Support small-scale private family gathering as well as big parties and public conferences. Private social network for private activities; Enable user to connect to public social network and social media services if they like

* Easy way to find, record and share activities and memories using both cloud and peer-to-peer sharing technologies

* Locate people and connect with them in big conferences/exhibitions using positioning technologies for both outdoor and indoor scenarios

* “Social reminder” service based on intelligent data analysis

* Intelligent recommendation of places, activities and people based on real-time data analysis

LeXiang Differentiations

* Primary focus: ephemeral social networks around an activity

* Bridging online & offline social networks

* Bring contacts and contents together with context information

* Social reminder helps you to remember who is who and what you do together

* Easy group sharing solutions on cloud or peer-to-peer

Business Models

* Premium service for large-scale high-profile activities

* Revenue share with Coupon service providers as as distribution channel for coupons

* Revenue share with commercial activities as a promotion channel, such as exhibitions, conferences, etc.